Background
As Centrical scaled, disconnected systems created a serious operational bottleneck. Sales and customer success worked from conflicting data, leadership questioned the accuracy of reports and risks only surfaced after damage was done. Revenue was leaking through delays, blind spots and preventable errors.
Challenge
Centrical’s growth teams faced three persistent problems:
- Forecasts conflicted across teams eroding confidence in the data
- Handoffs between sales and CS were error-prone and slow
- Leadership saw risks only after they escalated
The result: wasted time, frustrated teams and preventable revenue loss.
Our CEO likes to say, ‘Data without action is gossip.
Solution with BonData
BonData replaced patchwork processes with a unified, zero-copy data layer. In one move, Centrical connected siloed systems, enforced accuracy and embedded proactive monitoring across revenue operations:
- Unified data layer → disconnected systems became a single consistent source of truth
- Automated accuracy → thousands of fields corrected and updated in real time without manual intervention
- Proactive monitoring → anomalies and risks flagged early shifting the company from reactive firefighting to preventative action
Results
What once stalled growth became a foundation for scale. Teams aligned around a single version of the truth, workflows accelerated and leadership gained confidence in every decision:
- Errors eliminated → thousands of issues resolved automatically freeing RevOps from manual cleanup
- Aligned sales and CS → smoother handoffs and faster response to customer needs
- Trustworthy reporting → leadership decisions grounded in accurate real-time data
- Risk reduced → problems caught early before they turned costly
With BonData, we’ve transformed our data into a single source of truth that drives real-time data-driven actions across our teams.
Key Takeaway
BonData turned Centrical’s fragmented systems into a reliable foundation for growth. With accurate data flowing across teams Centrical now collaborates seamlessly, manages risk proactively and makes confident decisions that drive revenue.
Ready to see what BonData can do for you? Book a meeting
