Overview
A leading European Consumer Packaged Goods (CPG) company faced persistent data gaps between their internal shipments (Sell-In) and actual retailer point-of-sale data (Sell-Out). By implementing BonData, they unified these fragmented data streams into a secure, real-time “golden record”. This transformation allowed for precise Trade Promotion Optimization (TPO), turning what was once a “black box” of promotional spend into a transparent, high-ROI engine.
Optimized Promotional ROI
Achieved a clearer view of promotion effectiveness, leading to a 22% increase in trade spend efficiency.
Accelerated Data Integration
Reduced the time to sync and verify retailer data sets from weeks to under 4 days.
Massive Productivity Gains
Realized a 250% increase in output for revenue management teams by eliminating manual reconciliation toil.
Background
Based in Europe, this global CPG powerhouse manages a massive portfolio of household brands across dozens of international retail chains. With billions of Euros invested annually in trade promotions, their success depends on the ability to quickly verify and reconcile valuations and inventory levels across an expansive network of retail partners. Historically, they relied on manual “human-in-the-loop” processes to update data across multiple legacy systems.
Challenge
A persistent “lack of trust” in data hindered the company’s ability to accurately assign and assess liability for promotional spend.
Internal shipment data rarely matched retailer scan data, creating a disconnected view of true consumer demand.
Relying on Excel spreadsheets and outdated tools made human error expensive to catch and even harder to correct.
Revenue Growth Management (RGM) teams struggled to track how data changed from start to end, leading to uninformed decision-making.
The result: A fragmented data landscape where manual updates resulted in significant financial leakage and slow time-to-market.
Solution with BonData
BonData replaced the patchwork of manual updates with a developer-friendly, low-code data automation platform.
BonData provided an immutable ledger that ensures the CPG leader and its retail partners always work from a single, guaranteed consensus of truth.
The platform enabled the company to seamlessly onboard diverse retailers via GraphQL APIs, regardless of the retailer's specific tech stack or cloud provider.
With built-in data lineage, RGM teams can now instantaneously review every shift in valuation or customer info, ensuring informed decision-making and reducing overall risk.
“BonData is transparent and the source of data is true; that has been the definitive use case for us. We no longer spend months and millions on manual reconciliation-we simply have access to the data, distributed transparently.”
– Head of Revenue Growth Management, European CPG Leader
Key Takeaway
In the high-stakes world of CPG, data intelligence is the foundation of scale. BonData allows organizations to move beyond the limitations of legacy systems, providing a low-code path to a unified, trusted data ecosystem that accelerates innovation and slashes costs.