Master Data Management for CPG & Retail

Your CPG data, unified in 24 hours

Stop losing margin to fragmented retailer portals and Data Debt. BonData autonomously bonds your sell-out and sell-in data into a single, high-fidelity Context Layer, with zero human in the loop.

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The cost of human middleware

Your analysts shouldn't be professional copy-pasters.

Fragmented retail data doesn't just slow reporting, it silently drains margin and buries the deductions you're owed.

The retailer gap

SAP, Blue Yonder and your retailer portals never agree with syndicated data from NielsenIQ and Circana. Sell-out and sell-in drift apart, and deductions slip through unseen.

Hidden trade-spend leak

Mismatched records across EDI feeds, retailer portals and TPM data quietly bleed 5 to 15% of margin. You can't recover what you can't reconcile.

SKU fragmentation

Every digital retailer names the same product differently. Without a coherent Golden Record, no one can trust a single sell-out number.

Analysts as human middleware

Your best people spend their week copy-pasting between portals and spreadsheets instead of deciding. That is Data Debt, paid in headcount.

One signature engine

One SKU across every channel.

The same product carries a different code in SAP, your PIM, and every retailer portal. BonData bonds them into one Golden SKU, so pricing, availability, and sell-through finally agree across every channel.

Attach → Bond → Act

From messy retail data to smart decisions.

One autonomous overlay bonds your entire retail ecosystem into a definitive source of truth. As simple as connect, harmonize, act.

Connect

Attach

Link every retail system where it lives.

ERP (SAP, Oracle Retail), TPM (Blue Yonder, o9, Anaplan), EDI feeds, retailer portals (Walmart, Amazon, Target) and syndicated data (NielsenIQ, Circana, IRI). No pipelines, no copies: connectors are prebuilt.

Harmonize

Bond

One engine resolves the Data Debt.

Our signature engine links SKUs, retailer codes, product attributes and customer entities, reconciling sell-out and sell-in into one living Context Layer with zero human in the loop.

Act

Your teams and Agents talk to the data.

Reconcile trade spend, recover deductions, measure promo ROI and surface SKU coherence gaps, by asking in plain language or triggering automated workflows across the Context Layer.

What teams do with it

Built for the work that actually moves margin.

From finance to category management, every team acts on the same trusted retail context.

Recover trade spend & deductions

Identify and fix mismatched records across EDI, retailer portals and TPM to capture the 5 to 15% margin leak hidden in your silos. Deduction blindness, eliminated.

Universal product coherence

Automatically link fragmented SKU naming conventions across every digital retailer into one coherent Golden Record your whole org can trust.

Sell-out & sell-in reconciliation

Harmonize syndicated sell-out data with internal sell-in into a definitive source of truth. Close the retailer gap without an army of analysts.

Promo ROI & competitive signal

Track competitor motions and market shifts with precision, then trigger automated workflows to fix operational bottlenecks, no human intervention required.

The 44% advantage

56% of CPG manufacturers can't reach their data in time for it to matter. Be the other 44%.

24 hrs

From connected to a full Golden Record

100+

Integrations across ERP, TPM, EDI, portals & syndicated data

Zero-copy

Your data never leaves your systems

“BonData seamlessly connected diverse data sources into a unified foundation, translating data to meet different business needs while dramatically reducing manual integration work.”

Dror Yosef

Chief Data Officer · Tipalti

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